On Page SEO

SEO Title Tag

The first and most important part of your on-page SEO is the title tag (<title></title>). Many people who outsource or create a site in a WYSIWYG editor completely forget about the last of the meta tags that still gives some quality ranking love from search engines.

The benefits of using optimized title tags are three fold:

1. A user searching for your keyword will see your site's link highlighted in the search engines if your page's title is the same as the phrase they searched for. This drastically increases click through and can even give you more traffic than those who rank above you if their title tags are not optimized.
2. Increase your rankings on the search engines.
3. Help the engines distinguish between pages that might look similar.

Higher Clickthrough Rates

Search engine optimization isn't just about showing up number one on search engines. Rather, it's about getting the all the traffic that you deserve from the search engines. If you rank #6 for "free hats" and you and your competitors forget to include that in the page's title tag, chances are, the person doing the search won't see much difference between your site and the others.

However, if you were to change your website's title text to target your most important keyword phrase "free hats", then when someone completes the search for "free hats", they'd see your site show up in bold. This technique will greatly increase the user's desire to view your site first, as your site looks much more relevant and targeted.

Better Rankings

All too often, people believe that the title tag is a place to list the business and domain name of the website. This is wrong and is wasting one of the easiest ways you can tell the search engines what the a page is about and how they should categorize it. While humans might not notice the title tag, search engines certainly do.

Use this opportunity to choose the most important keyword that you want to go after and get the free ranking boost that so many websites are missing out on. If you still want to include your domain or name of the company, do it after your keyword, followed by a dash (e.g. "free hats - hatsemporium.com") to show that your keyword is the most important.

Help the Engines Distinguish your Pages

It's not easy being a search engine. They crawl the web day and night, taking the information from the web and trying to categorize it in a useful manner so that users can find what they're looking for. Make their job easier. Post clearly what the topic of each page is, using title tags, and help the search engine to distinguish one page from another.

You may have two pages that are quite similar and it may require a little thought to point out how they different. Don't make the search engines figure out for themselves because they might make a mistake. Instead, make the decision for them. Spell the differences out for them and help your rankings in the process. This is just one strategy in avoiding the duplicate content penalty, which we'll be getting into greater depth later.

Seo Page Rank

What is PageRank?

PageRank is a ranking system that previously was the foundation of the infamous search engine, Google. When search engines were first developed, they ranked all websites equally and would return results based only on the content and meta tags the pages contained. At the time, however, the PageRank system would revolutionize search engine rankings by including one key factor: a site's authority.

To determine how important, or authoritative, a site was Google chose several big sites, such as cnn.com, dmoz.org, and espn.com. These sites were clear authorities, and Google figured that if these websites chose to link to another site (let's say site B), then site B would receive a piece of that site's authority. If site B were to link to another site (how about C), then site C would also receive a piece of authority, though much smaller.

Using this system of passing authority, Google would then count up how much authority a site had and give it a PageRank from 0 to 10. The PageRank system has become more complicated since then, but this is how it all started.

What's my PageRank?

If you would like to see what PageRank your site has or other sites have, install Google's Toolbar. Google has made a small green bar that starts at 0 page rank (a blank bar) all the way up to 10 (a full green bar, which is 100% authoritative). It should be noted that the PageRank shown in the toolbar is an estimate released by Google, and it is only updated every 3 months or so.

Who Uses PageRank?

When PageRank first came out, only Google was using the technology, but as other search engines have seen how much it improved Google's accuracy, nearly every search engine has added the PageRank system in to be at least part of their algorithm. In the past, while many of the search engines were still working on adding PageRank to their search algorithm, some couldn't wait to make their own and instead signed deals with Google to have them power their results (Yahoo did this for quite some time).

Apart from search engines, SEOs (Search Engine Optimization specialists), link buyers, webmasters, marketers, and anyone interested in a site's value will often look to the Google PageRank when trying to quickly determine the importance of a site.

How Important is PageRank?

When Google was in its childhood, PageRank was the single most important factor for ranking well. However, as soon as the SEO community caught on to this, there was a great deal of people who found ways to artificially boost their clients' PageRank. Those sites became more authoritative than Google thought they should be. Since then, Google and other search engines have constantly refined how important PageRank is, and its importance has definitely declined through the years.

One tactic Google uses is to update Google Toolbar PageRank values four times a year instead of every week, making it difficult for SEOs to know a site's real PageRank. Another tactic is to prevent a site that has been known to sell links from passing any of its PageRank (authority) on to sites that it links to. However, Google can't use that tactic too much because then they run the risk of preventing good sites from being ranked as they should be.

This is a battle between Google and SEOs that will not be ending anytime soon!

Where do I Get PageRank for my Site?

Now we've come to the part where you actually have to do work! It's tough, but getting a high PageRank for your site should definitely be part of your longterm SEO strategy.

The only way to get PageRank is to get a link from a site that already has PageRank. This means that getting a ton of links from PageRank 0 sites will not help your score. However, a single link from a site with a PageRank 6 can immediately boost your site to a PageRank 5 if the site is trusted by Google and is not linking to a massive amount of other sites.

The process of increasing your PageRank is directly tied to link acquisition. Link acquisition is getting links from other sites, be it via natural or through link purchasing. We cover both of these topics in greater detail, and you should read each lesson to learn more about the benefits and drawbacks of each.

Final Thoughts: PageRank

Although not nearly as important as it used to be, PageRank can still be the deciding factor that bumps your site to the top of the search engines. Not only that, but it is also a good indicator of which sites you should spend your most time trying to get links from. Sites with a PageRank 0 are either being punished by Google, or just have an authority of zero, nada, zilch, bupkis, and generally not worth your time.

Keyword Research

Keyword Research

Before you can start optimizing your site for the search engines, you must first know which terms you want to target. A good start would be to choose 3 or 4 keywords you would like your website to rank well for. With these keywords in your mind you can then set a goal to rank in the top 10 results on Google for each of them (we refer to Google because if you can rank well there, you'll rank well on the other search engines). These keywords can be either broad or specific, but you'll want to study our list of pros and cons of each before choosing.

Broad Keywords

A broad keyword is one that many people search for, because they may only have a vague idea of what they're looking for. Broad keywords tend to be very short and aren't very specific (e.g. "shoes" or "sports"). These keywords are difficult to rank #1 for because so many other websites might have an article or two that mention shoes. However, if you can rank well for a broad keyword, you will be receiving a great deal of traffic.

Summary: Hard to rank for, but worth it in the long run. We recommend that beginners only choose a broad keyword if their industries are not very competitive.

Specific Keywords

A specific keyword is something that contains many adjectives or words that make the search very targeted. The people doing these types of searches know exactly what they want (e.g. "used black high heel shoes"). These keywords are much less competitive and are easier to rank for on search engines. The downside is that they receive a great deal less volume of searches per month. In terms of traffic, you will need to have several #1 rankings for specific keywords to equal one #1 ranking broad keyword.

Summary: Easier to rank for and it's highly targeted traffic. The only downside is that the number of visitors you will receive is relatively low.

Unique or Branded Keywords

These are the words that are specific to only your company. They are one of the most easiest ways to get traffic. However, some companies will release a new product, with a unique name, and then forget to optimize for that keyword on their website. Their SEO savvy competitors can then pick up the slack and take over the top rankings for these terms. If you have a popular brand or product, make sure that you have optimized for these freebie keywords.

Keyword Research Tools

Keyword research tools are 2 parts voodoo magic and 1 part hard statistic. This is partly due to Google not releasing actual numbers and partly due to overeager SEO Tool developers trying to sell their products. Because there is such a sizable uncertainty in all keyword research tools, it is best to use as many different sources as you can,. Even with multiple sources, you should only take the information you gather as a recommendation, rather than a fact.

Yahoo has been releasing their keyword search information for years, and many tools are based off of this specific data. We've collected a wide variety of helpful tools that will give you a general idea of which keywords you should target when making and optimizing your websites.

Picking a Short List

To put the optimizing tactics that we teach to good use, we recommend that you try to target no more than 2 or 3 keyword phrases per page. A common mistake by many SEO beginners is to stuff 500 different keywords on one page and wait for the #1 rankings to roll in. That might have worked 10 years ago, but the algorithms that search engines use these days are much more sophisticated and are not tricked by this. That's why it's best to start small, and be concise with the keywords that you choose. New sites in particular will find it nearly impossible to rank well for many keyword phrases upon first starting out.

Search Engine Optimization (SEO) for beginners

You've finished your web design, uploaded your files, and set up your blog, but you're still not getting as many visitors as you hoped for. What gives? Chances are you haven't started working on one of the most important ways to market your site, Search Engine Optimization (SEO).

Search Engine Optimization (SEO) for Beginners

You've finished your web design, uploaded your files, and set up your blog, but you're still not getting as many visitors as you hoped for. What gives? Chances are you haven't started working on one of the most important ways to market your site, Search Engine Optimization (SEO).

What SEO Is

Search Engine Optimization refers to the collection of techniques and practices that allow a site to get more traffic from search engines (Google, Yahoo, Microsoft). SEO can be divided into two main areas: off-page SEO (work that takes place separate from the website) and on-page SEO (website changes to make your website rank better). This tutorial will cover both areas in detail! Remember, a website is not fully optimized for search engines unless it employs both on and off-page SEO.

What SEO Is Not

SEO is not purchasing the number #1 sponsored link through Google Adwords and proclaiming that you have a #1 ranking on Google. Purchasing paid placements on search engines is a type of Search Engine Marketing (SEM), and is not covered in this tutorial.

SEO is not ranking #1 for your company's name. If you're reading this tutorial, you probably already know that ranking for popular terms is darn near impossible, but specific terms, such as a company name, is a freebie. The search engines usually are smart enough to award you that rank by default (unless you are being penalized).

Who Uses SEO

If a website is currently ranked #10 on Google for the search phrase, "how to make egg rolls," but wants to rise to #1, this websites needs to consider SEO. Because search engines have become more and more popular on the web, nearly anyone trying to get seen on the web can benefit from a little SEO loving.

CSS media queries sizes

/* Shared/Common */
@media only screen
and (max-device-width: 1024px)
and (max-device-height: 1024px) {
    p {    }
}

@media only screen
and (orientation:portrait)
and (max-device-width: 1024px)
and (max-device-height: 1024px) {
    p {    }
}

@media only screen
and (orientation:landscape)
and (max-device-width: 1024px)
and (max-device-height: 1024px) {
    p {    }
}

/* Galaxy S5 */
@media only screen
and (max-width: 360px)
and (max-height: 640px)
and (orientation:portrait) {
   p {    }
}

@media only screen
and (max-height: 360px)
and (max-width: 640px)
and (orientation:landscape){
  p {    }
}

/* Nexus 5x */
@media only screen
and (min-width: 361px)
and (max-width: 411px)
and (min-height: 641px)
and (max-height: 731px)
and (orientation:portrait) {
   p {    }
}

@media only screen
and (min-height: 361px)
and (max-height: 411px)
and (min-width: 641px)
and (max-width: 731px)
and (orientation:landscape){
   p {    }
}

/* Nexus 6p */
@media only screen
and (min-width: 412px)
and (max-width: 435px)
and (min-height: 732px)
and (max-height: 773px)
and (orientation:portrait) {
    p {    }
}

@media only screen
and (min-height: 412px)
and (max-height: 435px)
and (min-width: 732px)
and (max-width: 773px)
and (orientation:landscape){
   p {    }
}

/* iPhone 5 */
@media only screen
and (max-width: 320px)
and (max-height: 568px)
and (orientation:portrait) {
    p {    }
}

@media only screen
and (max-height: 320px)
and (max-width: 568px)
and (orientation:landscape){
    p {    }
}

/* iPhone 6 */
@media only screen
and (min-width: 321px)
and (max-width: 375px)
and (min-height: 569px)
and (max-height: 667px)
and (orientation:portrait) {
    p {    }
}

@media only screen
and (min-height: 321px)
and (max-height: 375px)
and (min-width: 569px)
and (max-width: 667px)
and (orientation:landscape){
    p {    }
}

/* iPhone 6 Plus*/
@media only screen
and (min-width: 376px)
and (max-width: 414px)
and (min-height: 668px)
and (max-height: 736px)
and (orientation:portrait) {
    p {    }
}

@media only screen
and (min-height: 376px)
and (max-height: 414px)
and (min-width: 668px)
and (max-width: 736px)
and (orientation:landscape){
    p {    }
}

/* iPad*/
@media only screen
and (min-width: 750px)
and (max-width: 768px)
and (min-height: 1000px)
and (max-height: 1024px)
and (orientation:portrait) {
   p {    }
}

@media only screen
and (min-height: 750px)
and (max-height: 768px)
and (min-width: 1000px)
and (max-width: 1024px)
and (orientation:landscape){
    p {    }
}

Difference between implode and explode in php

Implode() Function ex:

The implode function is used to "join elements of an array with a string".

The implode() function returns a string from elements of an array. It takes an array of strings and joins them together into one string.

which means "Array to String conversion".

syntax:

implode (separator , array);

example:

<?php

$array = ("s","h","a","n","a","v","a","s");

$ats = implode ("-",$array);

print $ats;

?>

result;

s-h-a-n-a-v-a-s

Explode() Function ex:

The explode function is used to "Split a string by a specified string into pieces i.e. it breaks a string into an array".

which means "String to Array conversion".

Syntax:explode (separator,string,limit)

<?php

$sta = "This is Shanavas";

print_r(explode(" ",$sta));

?>

result:

Array ([0]=> This [1]=>is [2]=>Shanavas)

Select WooCommerce or OpenCart for e-commerce?

WooCommerce

WooCommerce is a plugin for WordPress source code. This is the most widely used plugin in the ecosystem of WordPress.

The advantage of WooCommerce is that it is simple to install, a very popular source code plugin of WordPress, so it is easier to use! It doesn't require any special, just install it.



On WooCommerce, you easily post a product, copy a product and fill out information, everything is very light.

Main functions:

• Product Category
• Product Tag
• Promotional code
• Cart
• Exhibition
• Order Statistics

Advantage

• Simple in management and operation
• There are Woo applications on Iphone and Android
• Easy development by inheriting the WordPress community
• Update bug fixes constantly
• The plugin store and interface are extremely large
• Free, of course

Disadvantages

Besides, there are some disadvantages such as managing the warehouse is a bit difficult. Or not professional because there is no default affiliate. There is also no Email Marketing. All you need is to buy the plugin for sale on the app marketplace.

Also, because of low professionalism, many see confusion between sales and blogging. To me, there is nothing to talk about. But many people do not like the way to decentralize users blogs or sales.

In general, just install WooCommerce is enough, but with sales professionals and want to grow wider,  you must look to OpenCart.

OpenCart

OpenCart is one of the most popular open source eCommerce platforms today. Besides Magento, Opencart is popular with many users too. They also have huge interface repositories and plugins, unlimited expansion modules!

Compared with WooCommerce, Opencart loses on the number of developers. But it's specialized, and not like WordPress, which has a lot of different purposes.

OpenCart owns most of the functionality of an e-commerce site. There are even tools for analyzing customer activity areas and daily order profit statistics.

In general, if you want to be a professional sales website, you can not ignore OpenCart. A professional website using CMS sales doesn't need to install many plug-ins, but are still full of functionality for you to use!

Advantage

OpenCart has all the necessary functions for a professional sales page. The administration interface is simple and easy to use for newbies!

Application repository is also very rich, modules and plugins are easy for you to expand indefinitely. Also the interface store is also rich. Many developers are involved in the process of designing and selling the interface so you will easily find the right interface for your style!

Disadvantages

Configuring the display and configuration of the module is often confusing to beginners.

Fewer filters and hooks than WordPress, the ability to interfere with the system more limited than WordPress.

Summary

In general, it is important that you are more familiar with which CMS to develop. All comparisons are lame. If you want more free, easier to edit, then use WooCommerce. If you have good programming skills or do not know programming, you can start with OpenCart. Opencart has all the functionality you need!

Good luck !

Why You Should Add Live Chat to Your Website ASAP

As prospects, we've all experienced that horrible sense of disappointment and annoyance when no one's around to address our questions about a product or service that we're keen about.

The same goes for the majority of websites these days. Often, brands and business owners fail to realize that their website is their marketing and sales team rolled into one.

You've probably seen that tiny chat box in some websites and thought of it as a nuisance or may be totally unnecessary. I thought so myself.

But it turns out that I was wrong. Customers who opt for live chat support have the highest satisfaction rate - at 92 percent - than phone, email, or even social media support. Apparently, customers prefer the back-and-forth conversation style of live chat.

The Overlooked Benefits of Live Chat

In terms of sales, live chat is a great benefit in warming up your leads and tackling their objections. Whether it's a first time visitor or a recurring customer, anyone who finds their way to your website is likely to have questions. Your job is to answer these questions as quickly as possible.

By having a live chat feature on your website, it's easier to capture prospects who are unsure and stop them from heading over to your competitor's sites. As a result, the chances are high that you can turn these leads into a happy customer. Plus, by having a live chat feature you can also get great insights into your prospects' major pain points.

Which Live Chat is Right For You?

You'll find a great deal of live chat solutions out there - from free options to paid alternatives - and it can be tad overwhelming if you're starting out from scratch.

To help you get started, check out these three live chat software products that we've picked for you:

LiveChat

A crowd favorite among small businesses and large organizations alike because it's intuitive, easy to set up, and has a highly-responsive support. Pricing starts at $16/month. Try it out for free with their 30-day trial.

Olark

Another popular live chat solution because it features powerful analytics and integrates with commonly-used CRM platforms and Help Desk software. Pricing starts at $17/month. Olark offers a 14-day trial.

Intercom

Aside from its targeted live chat feature, Intercom allows you to continue conversations via email if they leave. You can also filter website visitors through the actions they take while browsing your site. Pricing starts at $49/month. A free platform with limited features is also available.

Your Turn to Implement

If you're done researching for the best live chat tool that perfectly fits your goals and budget, sign up for your software of choice and install it to your site. In most cases, installation is quick and easy. There may be a plugin that you can use or if not, all you need to do is paste a snippet of code in every page where you want the chat box to appear.

You never know - live chat can work wonders for your site and your sales pipeline. Try out one of the solutions we suggested and let us know how it goes after a couple of weeks. We look forward to hearing your comments and thoughts about live chat support!

How to Improve SEO Rankings with Google Plus

In our attempts to improve SEO rankings we do miracles and try everything we can think of. Of course, even if we could, it makes no sense to try absolutely everything. What makes the most sense, is to try something that does have great effect on our SEO rankings, yet is not known to everybody and their brother. G+, Google's social network meets these requirements ‐ seems to do miracles for rankings, while most people, (except those who try everything), who do employ social networks for SEO, concentrate their efforts on Facebook because it is more popular than G+. However, it turns out G+ pays more for our efforts than Facebook and the other social networks. Here is why.

Why Google Plus Is Especially Important for SEO

While Google denies any direct relationship between Google Plus content and activity on one hand and SEO rankings on other, very often good ranking sites have good Google Plus activity. While in theory this could be pure coincidence, the results speak for themselves. Here are some reasons why Google Plus is especially important for SEO:

• Google owns it and no matter if they admit it or not, as empirical evidence shows popularity on Google Plus is a huge factor for good rankings.
• Some links are dofollow and they help to improve rankings. Not all links are dofollow but unlike on other sites, at least the so called "shared" links (the links under your post) are dofollow, so take advantage of that. Additionally, when you post something interesting that gets reposted, you earn multiple links to the same page.
• Links from Google Plus get relevant anchor text - the title of the post is the anchor text (which obviously is much better than "Click this", "Here", or other generic anchor texts) and the best is that this anchor text sounds natural and won't hurt your rankings.
• Ultrafast indexing of all pages is another benefit. While it is true that Google is fast to index any site that gets frequently updated, the advantage of Google Plus over Twitter and Facebook where all or most of the content is hidden from search engines is hard to beat.

As you see, the benefits of Google Plus for SEO are really noticeable. So, even if you are skeptical about the whole this social media hysteria, the case with Google Plus is different and it will pay to give it a try, if you haven't already done so.

How to Use Google Plus to Get Better Rankings

Google Plus isn't very different from any other social site, though it certainly has its specifics. Here are some basic tips how to use Google Plus to the fullest.

1 Join Google Plus/Become Active

Obviously, if you aren't on Google Plus yet, the first step is to join it. This is easy to do and we won't bother with details how to do it. Once you join Google Plus, have a look around to see who of your friends and acquaintances is there, join their circles and add them to yours. You can start posting right away but it's better to first read what other users have posted, comment on it, share it, and only after this start posting.

2 Start Using Google Authorship

Google Authorship is another service from Google you will find on Google Plus that helps you stand out from the crowd. In addition to being a valuable tool to protect your content, it also helps with SEO. When you add your articles under your Google Authorship profile, your name appears in search results. This might not bring you traffic per se but it certainly helps to build your online reputation.

3 Post Good Content

It goes without saying but you need to post good content only. Content with low quality will not only damage your reputation but it might not get noticed at all. On social networks, the benefits come when you are noticed because in this case it is more likely for your content to be shared than poor stuff. So, the basic rule with other social networks applies here as well ‐ it's better not to post any content than to post junk.

4 Spice Your About Page

About pages can be very boring and you might want to skip yours but this is a huge mistake. With Google Plus, About pages are very useful because here you can add links to your sites, your profiles on other social networks, or simply links to pages you find interesting. All this effort is not in vain, so do it.

5 Pay Attention to Your Profile

The About page is not the only element to pay attention to. In addition to it, you need to make your Google Plus profile top-notch. As you probably know from your experience on other social networks, your profile and the information in it is vital for your success there. This is why you need to fill all the relevant information and keep it current.

6 Make Yourself Accessible

Social networks are not for people who are afraid or unwilling to communicate. If you are on a social network, this means you don't want to keep your presence there private but you want to expand your circle of friends, coworkers, and acquaintances. In order to achieve this, you need to make yourself accessible, i.e. easy to add to other users' circles and make your posts public. This might not guarantee your success overnight but when you are accessible and your profile and posts are interesting, this seriously increases your chances to get noticed.

Google Plus is a real jewel for SEO. Though many experts, including Google executives themselves, dispute its advantages, Google Plus has helped many sites achieve good rankings in their niches. Certainly, this is not a guarantee that it will work for you as well but it is worth trying. The wisest you can do is try with one site, for example and see how it works. If Google Plus works for you, then you can expand its use to other sites you optimize. And of course, don't expect miracles ‐ if your other SEO efforts are poor, even Google Plus can't compensate for this.

Internal backlink building (internal link) in SEO

Internal links influence relatively in SEO. In this article I will introduce the concept along with instructions on how to set your internal links effectively.

What is the Internal link?

Internal links are considered a backlink pointing to other pages on the same site (same domain)

Take a look at your website as a house, the structure of the house have to be good, sustainable, then your home is able to be firm. Similarly, on the website, the site's internal links have to be optimized, then good for SEO, internal links also navigate a user click on a link to the page they are interested, increasing the time users stay on website, affects a lot of SEO, if you want to compete with other competitors, the optimal internal links are not to be missed.

Internal backlink building technique

Here is the experience about internal link building of mine in SEO practices and have good results, hope it will be useful for you

1. Build quality content around the main content

If you want to have many internal links in your site, closely linked, the first thing you have to have is content, more quality content related to the main theme of the website as well. For example, you SEO for websites that sell drugs to lose weight, you need to write the blog post tutorial weight loss, exercise weight loss, weight loss diet, ... As such the more content, you'll more places to put the internal backlink.

So if your website is service website... don't forget to build a blog forum related products, your services.

2. Create multiple internal backlink pages with main keywords

Every site you create are sure to have main keywords, usually, you will SEO keywords for the home page, many of you don't like SEO keyword on the homepage, SEO subpage is okay, though SEO internal backlink the homepage or subpage contain the main keywords will be very good, however:

• Diversify the anchor text, not always the main keywords.
• Don't mind about putting internal link homepage but forgetting internal links to other pages, it will help "strengthen the overall SEO", the whole website.

3. Diversify Anchor Text

In order to more friendly internal link with Google, please diversify anchor text, not always anchor text is the keyword need to SEO. BUT anchor text must relate to the content of the pages

For example, you need SEO word "How to SEO", the anchor text could be: SEO course, learn SEO, put keywords on google, ... the anchor text will account for a high percentage. Let's add the natural anchor text like "more", "click here", "homepage", so google will evaluate your site more natural.

4. Set internal links to bring useful information to the reader:

For 1 blog page, there should be a place to set several internal links that you think "users likely click on this information." For example, your internal backlink building as the following picture:

Link like this one leading to another page within your site that provides instructional information about related issues are referred to in the text that the user is reading, there is likely a user is reading your post, not understand the question or that word, it is inserted links see other colors, can click and find out more, the users click through this page after page inside your web page is one good factor about SEO.

5. Building menu on the top of Website.

The menu system is also the internal links for each item of the menu are the main items in the index on your website or on one important content pages, featured on the website. Put menu on the top page will highlight the main theme of the website, helps google understand and appreciate the main content, in addition, the items that users click often is the items they care about. Google will appreciate the links at the top than at the bottom, so put the menu on the top instead of the footer

6. Build internal link at the bottom of the website.

Backlink in the footer isn't being appreciated at the top, but not so that you do not take advantage, let put internal link anchor text to one of the featured content pages on your website. When users finish reading all a post high probability people will scroll down and see something to click, maybe an important information links there.

7. Use reasonable quantities

Internal backlink building is good but it doesn't  mean you insert a page full of internal backlink. Google has recommended that "always keep in 1 pages has a reasonable number link" but no one knows how much is the exact number.

I usually leave 4-5 internal backlink for content about 1000 words (not counting the links in the footer as well as menu, only in the main content). The right answer depends on whether you use but not too much and not too little.

8. Display the navigation bar (breadcrumb)

Navigation (Breadcrumb) is the bar that allows users to know the parent category of the articles they are reading and likely they will click to find articles same category, as you see, it also inherently internal backlink because it points to the category on the same site, so let it show.