In this article, I will summarize the list of things that you need to do if you want SEO Onpage for the website. Onpage SEO, in general, it consists of many different small steps, easy steps, and difficult.
What is SEO Onpage?
Onpage SEO is a technique in SEO, this is a set of tasks that you have to do to increase the friendliness of your website to enhance the user experience.
An easy-to-view website layout, logical directory layout, neat layout and easy-to-read interface will always impress your readers. I believe with the development of technology, this will not be difficult for you, especially the blogs made with WordPress will have a lot of interfaces available, even if you do not know the code.
Long URLs for what? To cram the keyword into the URL, the article will be searched for with different keywords?
No, completely wrong, cramming skills only apply 4-5 years ago, the more time you cram, the more your site will go down. Be as simple as possible, just for a primary keyword to the URL
4. Keyword distribution properly
Remember to distribute properly rather than cramming. Properly include:
The title is a key criterion for Google to know what your website is about, the title must not only have the exact keyword needing SEO but also be able to get more clicks on search results or when your website is shared on social networking.
Using mobile web surfing, information search, shopping is trending and the rate is increasing. Want to follow trends or stay the same?
Most popular WordPress themes that are launched (or upgraded) from 2015 to the present will be optimized for mobile, which means that it has responsive functionality.
In part 7, I mentioned the reduction of image size and reasonable image size to speed up the page load. In addition to this, you should also name the image corresponding to the content in question.
For example, this article is about the SEO Onpage guide, the featured image of this article I can set is guide-onpage.jpg and the alt attribute of the image is guide-seo-onpage.
Everybody liked the quickness, users are looking to share your article to individual pages to save or share the others read that have to copy the link and paste it manually rather inconvenient.
The share button will optimize this, as you can see most news sites, blogs have share button
Time on the page is a criterion Google SEO, the site has a high average page time, the page content is good (good content => stay long).
Bounce Rate is the rate of escape after readers read only one article on your site and exit without reading any other articles.
What is SEO Onpage?
Onpage SEO is a technique in SEO, this is a set of tasks that you have to do to increase the friendliness of your website to enhance the user experience.
If the user experience improves, then google will rank your site higher than your competitors don't do as well as you, and of course, your website ranking on the search results will be increased accordingly.
In this article, I will help you gain the most objective view of the techniques you must do to SEO Onpage, including:
- Focus on content.
- Layout of the site, the content is easy to see
- Set up friendly URLs
- Keyword distribution properly
- Use appropriate title
- Must have read mode for mobile
- Speed up the website
- Use link out and internal link
- Optimize images
- Use social sharing
- Extend the time users stay on the page
- Reduce the Bounce Rate
1. Focus on content.
Want SEO more than your competitors, you must at least equal or exceed them in terms of content." This is the first advice I usually ask you or ask myself about SEO methods.
In most areas, content is always king, if you do good content, you will be confident to deploy many other SEO techniques. If you make bad content, you will have many difficulties.
Readers go to your website for what? - To find the content they need of course. So please provide exactly what they are looking for for the corresponding keywords. You provide a little information, they will hit the back button and go find another page with more information.
Content is the place to build your brand and connect you with customers
2. The layout of the site, the content is easy to see.
You shouldn't use a lot of colors for your website to your site unless you make a blog for children. Increase your professionalism as much as possible by the main colors associated with your brand.
And do not write content "like writing a novel". Learn how to go down the line, clear bibliography, use bold, underline, italic, checkpoint, etc. to help readers easily find what you want to express. They will want to know where the focus, the focus of the article.
If your article isn't clear, users will not want to read your 2nd post.
3. Set up friendly URLs
No, completely wrong, cramming skills only apply 4-5 years ago, the more time you cram, the more your site will go down. Be as simple as possible, just for a primary keyword to the URL
- Keywords are in the title (Should be heading is H1 tag)
- Keywords are in the URL
- 1-2 H1 tags, H2 containing the keyword
- Keywords appear in the first 100 words of the article (1-2 times)
- Keyword density appears regularly, but not too much (range 0.5 to 1.5% is reasonable).
If you use WordPress, the themes that support SEO they default to the H1 tag as the title. select tags H2, H3 for large items, and sometimes keywords in these tags:
5. Use logical headings.
Some of the skills that you need to optimize for title tags include:
- The length is reasonable, not too short or too long so that it is fully present in the search results
- The titles on the same website can't overlap
- The title content should be stimulated to click, but not fool the reader
- If you do branding, add a brand name to the end of the title so readers will remember your site
Use a number of reasonable methods that have been measured by professionals to outperform normal headings such as:
Read more about How to write headlines that both Google and users can't resist!HERE
Read more about How to write headlines that both Google and users can't resist!HERE
- Title list: 5 ways to make acb ... 10 steps to make xyz ...
- Title question: How can I abc ...? How to xyz ....
- Title tutorial: Guide to making abc ..., tips do xyz, ...
6. Must have an interface for mobile.
Most popular WordPress themes that are launched (or upgraded) from 2015 to the present will be optimized for mobile, which means that it has responsive functionality.
However, depending on the interface, you have to review over the phone as appropriate, because after you've written the content when reviewing on the mobile it will display errors in some places, force you to look through the content with your phone, make sure the content displayed well.
In addition, if you do e-commerce sites, online sales should have good technical staff, simplify the ordering process on the phone to create the most convenient for customers.
7. Speed up your website.
More than 50% of US users said they would consider whether to buy or not or move to another site if the site loads slow.
If you can not afford to make a website run super fast then your website shouldn't be too slow (preferably less than 5 seconds)
Some tips aren't so sublime that you can apply when using WordPress, that are:
- Choose a good, stable hosting provider
- Use simple interfaces that are optimized for SEO
- Do not install too many plugins, for any plugin that slows down your page, consider removing it.
- Optimize images as lightly as possible and at the right size
- Use caching with W3 Total Cache or WP Rocket.
8. Use linkout and internal link.
The SEO experts all claim that if you put the link to the article related to content, google can better know what your website content is and rank you with higher ranking sites with the same content. But no linkout.
Linkouts are links pointing to other websites or citing relevant material that you want readers to find out about external sources.
The internal link is a link pointing to another article on your site, below this for example:
Here are some tips: Only place links and internal links at locations where readers are looking for more information or wanting to source them.
9. Optimize images.
For example, this article is about the SEO Onpage guide, the featured image of this article I can set is guide-onpage.jpg and the alt attribute of the image is guide-seo-onpage.
The image or video it is also content, so you optimize the google to understand more about the content you are talking about. Additionally, you may occasionally find that your website has a visit coming from Google Image.
As for the content of the image, it is best to create your own images, do not download photos online. Many people find it difficult to do this because they don't produce photos. However, the more photos you make, the more self-generated your content is. Because google always appreciates the "UNIQUE" criteria in the content.
Self-shooting or creating images is difficult, but if you do, it will be very good. I'm trying to optimize this. In addition, infographics are considered to be capable of extending the user experience on the page quite well.
10. Use the share button on the page.
The share button will optimize this, as you can see most news sites, blogs have share button
If you use AddThis will have a share button like this blog:
11. Extend the time users stay on the page.
It's not a simple matter to extend the length of time that a user stays on the page. The three most important things are:
- The article must be long enough (1000 words or more recommended) and quality
- There are infographics as possible (users like to read content like this)
- There are videos as well (users like to watch rather than read)
There are also many other factors
- User-friendly interface, easy to read
- Put local links
- Giving gifts to readers
12. Decrease Bounce Rate
The higher the ratio, the worse the quality of your website, and you have to find a way for readers to click on other articles and continue reading. This skill is not easy, it depends on your ability is quite high, but there are simple ways that you can do is simple:
- Set the read article widget and related articles on the right and the bottom of the posts.
- Put internal links at the climax, readers are likely to want to learn more
- Create menu and footer clearly.
- Create tables/buttons that lead to the main article on your page.
Conclusion :
Onpage optimization is a long-term affair, you must always improve the quality of your website, from interface to content, to the other little things through each stage of development.
This Onpage SEO tutorial is like a checklist of the work you need to do to improve your Onpage SEO for the best website/blog, you can save/share and retrieve it when needed.
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